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19 Jun
Posted by Paul Harrigan

Social media has disrupted, first our societies, and now our economies. This disruption is irreversible. It is also significant, in that it has changed the way people interact with each other, with organisations, and with those in power. In the face of such disruption, it should become obvious that social media is not just another tool for marketing or public relations purposes.

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23 May
Posted by Paul Harrigan

Sprolo popped up on my radar because of two things…..great coffee and great social media. This mix made them perfect for a visit to check out a local take on what makes great social media.

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30 Mar
Posted by Paul Harrigan

The Swallow Bar in Maylands is the Small Bar of the Year 2014. It is also my local. It is also awesome on social media. This made it a perfect choice for a blog post showcasing excellent use of social media for marketing.

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12 Feb
Posted by Paul Harrigan

By now most organisations are on social media. That doesn’t mean that most organisations are doing it well. This a blog post I wrote for the University of Western Australia's MBA blog (https://blog.biz.uwa.edu.au/where-to-start-with-social/). I hope you find it interesting!

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01 Feb
Posted by Tim Daly

 Stonemill Bakehouse in Toronto recently baked (#bakingpun1) themselves into a corner with their gendered loaves.

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21 Jan
Posted by Paul Harrigan

Back at work.....but not in Australia. I usually visit France once a year to do some research with my good friend Kristof Coussement (@KCoussement). I also do a bit of teaching.....when I say a bit I mean three courses in a week!

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23 Dec
Posted by Paul Harrigan

Just a quick post to wish everyone a Merry Christmas and a Happy New Year, or just happy holidays! Bit of good news for me at a good time too.....I am now a Top 100 Marketing Professor on Twitter!

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01 Dec
Posted by Paul Harrigan

With the end of the year comes the annual ANZMAC (Australia and New Zealand Marketing Academy) conference.....and this year it was in Brisbane. My first time there....and I presented three times.

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17 Nov
Posted by Paul Harrigan

One of the most common uses of social media by businesses, large and small is......social customer service. For me, this is the place to start if you're thinking about going with social.

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29 Oct
Posted by Paul Harrigan

Last week, I was invited to be part of an online panel to talk about the latest issues in digital marketing. This was part of a new online course at the University of Southampton. Thanks for the invite guys!

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