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29 Oct
Posted by Paul Harrigan

So....the semester is over! I was teaching Marketing Management to 600 first year students at UWA. I think it went well.....

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06 Oct
Posted by Paul Harrigan

This week, I’m going to talk about using social on your mobile. This is really where social media is most powerful, as really it is about sharing experiences, pictures and videos as they happen. So you’re at an event and you see something interesting, you can immediately snap that and share it with your community.

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06 Oct
Posted by Paul Harrigan

What can you say in 140 characters? Surprisingly enough. A tweet is a message that you send, to all your followers on Twitter, and it is limited to 140 characters. It can include text, pictures, short videos and links to websites. Really, a tweet is a way of providing bite-sized information to people.

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06 Oct
Posted by Paul Harrigan

Social media can be a relevant tool for every industry and every organisation, no matter the setting or size. Of course this includes WA’s vital farming industry. The whole point of social media is that it complements face-to-face relationships, allowing us to maintain them and improve them when face-to-face simply isn’t regularly possible. This social element has helped communities throughout the world become closer, with schools, charities and groups reaching out via social media. Of course, it goes beyond taking and sharing ‘selfies’ (or felfies if you want to use the farming term!).

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06 Oct
Posted by Paul Harrigan

This will strike a chord with those academics out there teaching to increasingly empty classrooms, whether you record lectures or not!

For non-academics, this may also be relevant if you are organising an event and want a quick and easy way to let people register.

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12 Mar
Posted by Paul Harrigan

For those non-academics out there, this may also be relevant if you want some quick feedback on how you’re viewed. The context of this piece is in university teaching, but it could be applied anywhere.

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12 Mar
Posted by Paul Harrigan

If you run a Facebook ‘company’ page, the first thing you have to do is treat it differently than your personal one. People who might like this page are not your friends, but the irony is you might care what they think more than your friends. Again, it’s about engagement.

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12 Mar
Posted by Paul Harrigan

Many companies today want to ‘do’ social media. Training courses discuss how to set up a Facebook page, how to tweet, or even how to keep a LinkedIn profile up to date. However, before anyone goes on social media, they need to ask two questions;

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