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12 Mar

Facebook ‘apps’

Posted by Paul Harrigan

If you run a Facebook ‘company’ page, the first thing you have to do is treat it differently than your personal one. People who might like this page are not your friends, but the irony is you might care what they think more than your friends. Again, it’s about engagement.

One way to do this is to use ‘apps’. These make use of the boxes at the top of your page beside the number of likes, photos etc. I can always tell a bad company page, if it’s just their likes and photos offered here. It just shows a lack of effort to impress those people who have gone to the effort of liking you, and as such want something back.

I recently ran a simple ‘tug-of-war’ app on my page, which just lets people choose between two options by clicking on a picture. It is really quick, and they can like, comment and share as usual on Facebook. Simple things like this are a cool way to start if you’re looking to go beyond uploading photos to your Facebook page, which may not inspire much of a reaction.

I have also used ‘like gates’, which provide content only to people who like the page. In any case, there’s bound to be an app out there that suits your business. As usual with social media, it’s about having a look and a play.

Paul