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I have been at UWA since July 2012. Before this, I was a Lecturer in Marketing at the University of Southampton in the UK from 2008-2012. I have been an Adjunct Professor at IESEG School of Management in France since 2011. My PhD, awarded 2008, is from Ulster University in the UK.

I have considerable experience in research, teaching, university service, and industry engagement. My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 30 international journals and books, and presented it at over 30 international conferences. I have assisted many organisations with their social media marketing. My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

My profile at UWA is here:

I am an Associate Professor of Marketing at Zayed University in Dubai, UAE. My interests lie in consumer behaviour, on and off social media. I'm originally from Perth, and got a PhD from UWA in 2010.

I work together with Paul on many projects, but also work on conflict management, negotiation, charitable giving, and crowdsourcing. We worked together at UWA for a couple of years, before I made the move to the UAE in 2013. This doesn’t stop me following the Fremantle Dockers!

I have published my research in international journals and presented at international conferences, and love sharing my findings with those working in industry.

Here in the UAE, I teach Services Marketing and Strategic Marketing Management.

My profile at Zayed is here: